Master of Business Administration in Marketing Management, or MBA (Marketing Management), is a postgraduate study in sales and marketing management. Marketing is the practice of piquing consumers’ interest in products or services. It is accomplished through a strategy that guides sales tactics, professional interactions, and company growth.

Studies pertaining to market research and analysis, product designs, pricing, promotions, selling and distribution, and other related marketing ideas are covered in the Master of Business Administration in Marketing Management programme. The student will concentrate more on ideas and industries like promotions, advertising, research, and sales within the marketing specialization. The whole degree program is divided into four semesters, the first two of which are shared by all MBA programs and the latter two of which concentrate on courses and topics unique to the profession of marketing.

Comparison between full-time and part-time MBA

Cost: A full-time MBA is more expensive than a distance-learning MBA. Bank loans are available to students who want to enrol in normal MBA programs, however, they cannot be obtained for distance learning programs.

Course duration: The typical two-year length of the full-time MBA program. Depending on how frequently sessions are held, a part-time MBA may take less than two years or even more.

Placement: Depending on the calibre of the College, full-time MBAs give recruitment possibilities at some of the best companies in the nation. Additionally, some companies provide placements abroad. For executive or remote MBAs, however, there are no placements. This is primarily a result of the fact that the majority of students work while they are in school.

Competitiveness: A traditional MBA has much more weight in the job market than a distant MBA. Usually, some of the brightest brains are first chosen for the full-time program. The layout of the course is also varied. The emphasis of a full-time MBA is more on practical preparation for industrial readiness.

Age profile: As most part-time MBA students already have experience, their average age is substantially greater than that of regular MBA students, which is between 20 and 27 years old. The majority of students in a full-time MBA program are newcomers.

Student profile: Although both types of MBA programs allow students from a variety of academic backgrounds, standard MBA alumni are recent college graduates. Some students may be aiming for a higher-paying job through this course and may already have some work experience. The majority of candidates for part-time MBA programs have been employed for several years and are looking for a promotion or a change in profile within their current employer.

Career Specializations Offered

You have an advantage over others if you focus on a particular area of study within a topic because it gives you the necessary expertise to pursue that vocation. It also lets your potential employer know that you have the necessary expertise in that field, thus it’s always preferable to pursue a particular focus when earning your degree. Students can pick from a variety of specializations under the MBA Marketing specialization in the second year, some of which are listed below:

1. Services Marketing
2. Marketing Research & Analytics
3. B2B Marketing Management
4. Logistics and Supply Chain Management
5. Digital Marketing Management
6. Consumer Behavior
7. Retail Management
8. Compensation & Reward System
9. Consumer Behavior
10. Retail Management
11. Services Marketing

MBA Marketing Salary in India

The MBA Marketing salary in India also varies according to the job descriptions. Check the list below and check the bracket you might fall under.

Marketing Executive : Execution of marketing plans and tactics is handled by a marketing executive. Customers must be engaged for you to understand their needs and want and to develop marketing efforts accordingly. The position could, however, vary from company to firm. A marketing executive in India makes between 3-5 lakh INR a year on average.

Marketing Manager: In order for the marketing process to run properly, a marketing manager manages the brand’s position in the market. In India, the average compensation for a marketing manager with an MBA is INR 7-8 lahks per year.

Marketing Research Analyst : The role of a marketing research analyst is to examine current market trends. For a market research analyst with an MBA in marketing, the typical pay in India is 4-5 LPA.

Marketing Strategist : Researching market trends and developing brand-value-boosting initiatives are part of a marketing strategist’s job description. A marketing strategist in India makes between 7-8 LPA on average.

Senior Marketing Manager : A senior marketing manager has past management expertise in brand marketing. Candidates that manage marketing campaigns before choosing an MBA are typically hired for this post. For a senior marketing manager, the typical MBA Marketing salary in India is between 18 and 20 LPA.

RajaRajeshwari College Of Engineering – MBA program outcomes

The RRCE Department of Management Studies opened its doors to 60 new students in 2008. By ensuring that the craftsmanship you have built through experience is supported by the complete range of analysis tools available, an MBA enables you to increase your level of skill. It gives you a framework to fit your practical experience into and enables you to see how experience amassed in one environment may be applied across many business environments and international contexts.

• Students are provided with adequate academic knowledge and allowed to apply it to address actual problems in the business world and other significant organizations and institutions.
• Effective communication skills with a high level of lateral and critical thinking are taught to students, developing their capacity for learning and making them more employable over time.
• Students acquire leadership traits, moral character, and decision-making abilities that demonstrate a high level of social consciousness.
• Students receive training in continuous research orientation to comprehend a socioeconomic, legal, and ethical world that is becoming increasingly complicated. They also acquire entrepreneurial skills that support prudent risk-taking.
• Ability to employ contemporary management methods and ideas within the realistic constraints of sustainability, health, safety, and other factors that are economic, environmental, social, and political.

 

Although each college structures its course differently, all provide the same MBA Marketing subjects. However, it is preferable to read the course prospectus and website of the university. You must be familiar with the syllabi before selecting a course so that you can decide on it with knowledge. Visit RRCE to discover more about the course overview and syllabus and to make an informed decision regarding your career path.