Alumnus Talk on Marketing Automation and Analytics
Resource Person : Mr.HARSHA.M, SENIOR DATA ANALYST, UNDERWRITERS LABORATORY
Date : 27th May 2021
Venue : Virtual Mode MS Teams.
Target Participants : CSE Students
Topics covered:
MARKETING AUTOMATION AND ANALYTICS
What is marketing automation?
Campaign planning, creation and management
Model-based marketing
Campaign customization and reuse
Analytics-based optimization and reporting.
